The sequel to Freakonomics is creating quite a stir in climate science communities - specifically, its poorly-researched chapter on global warming. Besides regurgitating a number of well-debunked climate skeptic myths, the chapter's more insidious suggestion is that there's no need to do the hard work of reducing emissions because there's a cheap, easy fix: injecting billions of tons of sulfur dioxide into the atmosphere to reflect heat from the sun, or "geoengineering." Hmmm. Two laymen who have no idea what they're doing think they have an easy solution to a problem they know nothing about? What could possibly go wrong? I think these cartoons say it all:
A Southern Baptist preacher's kid from Oklahoma, I currently do sales & marketing consulting in the DC area. I'd like to think I know something about messaging, and try to apply lessons from the business world to climate change, health care, and the affairs of state.